ISBN: 1856690679
Godina izdanja: 1995
Oblast: Dizajn
Jezik: Engleski
Autor: Strani

Wally Olins - International Corporate Identity 1
Laurence King Publishing, 1995
192 str.
tvrdi povez
stanje: vrlo dobro

If a decade ago corporate identity was thought of only in terms of signage, letterheads and liveries, the examples in this book, collected from around the world, reveal its new place at the centre of corporate culture. The range of organizations that call on corporate identity specialists for help in a changing economic and social world has also extended over the years. Included in this survey are international identities for police forces (Studio Dunbar`s work for the Dutch police), utility companies (Telefonica, Spain, by CIAC), hospitals (Halpin Grey Vermeir`s identity for the Royal Hospital), museums (Ruedi Baur`s Muse d`Art Contemporain in Geneva), railways (Eurostar, by Design Strategy), sports (Sydney 2000 by Minale Tattersfield), radio stations (Japan`s FM802 by K2) and charities (The Team`s new imagery for Mencap).

Behind the visual identity of the much-commented-on golden arches of McDonald`s, as well as Coca-Cola`s ubiquitous red-and-white logo, lies a host of management consultants, corporate brand experts, and design firms specializing in bringing an institution or product to life. This is the story of more than 80 such products, told in part by well-respected designer Wally Olins. More than just utilizing pretty colors and interesting type placed exactly so on anything from a sheet of paper to an actual airplane, creating a visual identity these days is a long, studied process, consisting of research, marketing, and strategy, in addition to graphic design. Not all the illustrated case histories, selected by Olins from a field of more than 300 entries, include problem-solution statements, but enough contain some information so that even novices can understand the intricacies of the process. Barbara Jacobs


1856690679