Godina izdanja: Ostalo
ISBN: Ostalo
Jezik: Engleski
Oblast: Marketing
Autor: Strani

Living Brands is new look and brands and branding from the mind of brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them, and give them life. With insights and information for both the professional and amateur reader, this is a book that will make you think about brands a little differently.