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Principles of pharmaceutical marketing- Mickey C. Smith


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Kupindo zaštita

ISBN: Ostalo
Godina izdanja: 1983
Jezik: Engleski
Oblast: Marketing
Autor: Strani

Lea & Febiger 1983 529 strana

odlična očuvanost

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant `real world` approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

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Predmet: 75633449
Lea & Febiger 1983 529 strana

odlična očuvanost

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant `real world` approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

75633449 Principles of pharmaceutical marketing- Mickey C. Smith

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