Godina izdanja: Ostalo
ISBN: Ostalo
Jezik: Engleski
Oblast: Marketing
Autor: Strani

Kao nova.

Levit Dabner Frikonomija Freakonomics

Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain

In this major national bestseller and follow-up to Superfreakonomics, the Freakonomics authors are back to take us behind the phenomenon and unveil the tools for thinking like a freak.

With their trademark blend of captivating storytelling and unconventional analysis, Steven D. Levitt and Stephen J. Dubner take us inside their thought process and teach us all how to think a bit more productively, more creatively, more rationally. In Think Like A Freak, they offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. The topics range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, you’ll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying they’re from Nigeria.

Levitt and Dubner plainly see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing—and so much fun to read.

Review
“Utterly captivating.” -- Malcolm Gladwell, New York Times bestselling author of Blink, The Tipping Point, and David and Goliath

“Over nine entertaining chapters [Levitt and Dubner] demonstrate how not to fall into hackneyed approaches to solving problems and concretely illustrate how to reframe questions.” -- New York Daily News

“Compelling and fun.” -- New York Post

“This book will change your life.” -- Daily Express (London)

“Good ideas... expressed with panache.” -- Financial Times

“An interesting and thought-provoking read.” -- The Horn

“Their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally --- to think, that is, like a Freak.” -- Bookreporter.com
From the Back Cover
Put away your moral compass. Learn to say `I don`t know.` Think like a child.
Take a master class in incentives. Appreciate the upside of quitting. . . . And more!

Think Like a Freak is Steven D. Levitt and Stephen J. Dubner`s most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally—to think, that is, like a Freak.

Levitt and Dubner offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. As always, no topic is off-limits. They range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, you`ll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying they`re from Nigeria.

Never before have such iconoclastic thinkers been so revealing—and so much fun to read.