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Introduction to Advertising Media, Jim Surmanek


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ISBN: Ostalo
Godina izdanja: 1993
Jezik: Engleski
Oblast: Marketing
Autor: Strani

Autor: Jim Surmanek
Izdavač: Ntc Business Books, 1993.
Tvrd povez, 359 str.
Težina: 850 g
nepodvlačena

Introduction to Advertising Media: Research, Planning, and Buying

Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.

131

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Predmet: 57952279
Autor: Jim Surmanek
Izdavač: Ntc Business Books, 1993.
Tvrd povez, 359 str.
Težina: 850 g
nepodvlačena

Introduction to Advertising Media: Research, Planning, and Buying

Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.

131
57952279 Introduction to Advertising Media, Jim Surmanek

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