Cena: |
Stanje: | Polovan bez oštećenja |
Garancija: | Ne |
Isporuka: | Pošta Post Express Lično preuzimanje |
Plaćanje: | Tekući račun (pre slanja) Lično |
Grad: |
Beograd-Zemun, Beograd-Zemun |
ISBN: Ostalo
Godina izdanja: 1993
Jezik: Engleski
Oblast: Marketing
Autor: Strani
Autor: Jim Surmanek
Izdavač: Ntc Business Books, 1993.
Tvrd povez, 359 str.
Težina: 850 g
nepodvlačena
Introduction to Advertising Media: Research, Planning, and Buying
Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.
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